Have you always wanted to write a book?
I’ve always wanted to write something, but I never felt passionate about a topic that offered a lesson I could apply to business. I’m an avid reader, but I also recognize that people have short attention spans, so I wanted to keep it short and to the point. This isn’t a book that takes days or hours to read. You can sit down and absorb one chapter at a time — usually within an hour — understand the core fundamentals, and reflect on how they apply to your business.